GTM systems, built in days

A GTM engineering consultancy for small and mid-sized B2B teams.

What we can build

Hire us for one of these, or all of them.

Flagship

The app your CRM should have been

Custom-built on top of your CRM, to finish what it started:

  • Pipeline history your CRM overwrites
  • AI reads of every call and email
  • Billing and product data on each deal
  • Forecasts checked against what closed
Click through an example ›

Pipeline and forecast

Each week saved, with the changes explained.

Deal intelligence

AI reads each deal and flags what’s missing.

Sales agents

Call prep and follow-up, approved in one click.

Agentic nurture

Stalled deals get an email written just for them.

Lead routing and scoring

New leads reach the right rep in minutes.

Automation and data

Workflows, integrations and clean, enriched data.

AEO and AI search

Help AI search find, trust and cite your site.

Sales and marketing ops

CRM admin and ops work, handled for you.

…and more. Tell us what you need ›

What we build on

ClaudeOpenAI APIHubSpotSalesforceZapiern8nVercelGitHub

Click through an example build

Based on an app a B2B software sales team runs today, shown with sample data.

Pipelapse · Monday review · Week 30

Monday pipeline review

Week 30 · ready at 7:00 AM
Open pipeline
$5.24M
▲ 12% vs last week
New this week
+$984K
9 deals
Closed won
$312K
3 deals
Closing this month
$1.86M
18 deals, $940K in commit
The week in one readAI summary

A strong week. Open pipeline grew 12% to $5.24M, led by nine new deals worth $984K, and three deals closed for $312K. Four deals need attention, and two need a decision today: Redline Freight is in commit but hasn't replied in 11 days, and Calder Health pushed its close date with no CFO involved yet. At your usual 68% hit rate, expect about $1.4M of the $2.1M in commit.

Needs attention4 deals · $359K
Redline FreightM. SilvaCommit at riskNo reply in 11 days$95K
Calder HealthA. ChenClose date pushedNo CFO involved$120K
Kestrel LogisticsM. SilvaGone cold, 31 days idle$96K
Sable Dental GroupR. OseiOverdue 4 daysNo meeting$48K
Also sent toTeam chatEmail
1 of 7

Monday review. The week's numbers, what changed and the deals that need a decision, ready before the meeting. Sample data

How we work

1

You tell us what you need

What's missing, what's manual, what nobody trusts.

2

We scope it

One page: what we'll build, how long, and the best way to engage.

3

We build and support it

Shipped, documented and improved for as long as you want.

Then pick how you'd like to work

Good first step

Build sprint

For one specific thing you need built.

  • First version in days, done in one to two weeks
  • Fixed scope agreed up front
  • Handover and documentation
Start with a sprint

Monthly retainer

For teams that keep needing things built and fixed.

  • Set hours every month
  • Builds, fixes and ops in one place
  • We maintain what we build
Ask about a retainer

Contract

For an extra GTM engineer or ops lead, without a full-time hire.

  • Billed hourly
  • Works in your tools and standups
  • Short or long term
Bring us on contract

Not sure which fits? Ask us and we'll recommend one.

Tell us what you need built

A few lines is enough. We reply within a day.

A small team in Toronto

We've run the forecast call ourselves, so what we build fits how your team sells. You work directly with the people doing the work.

Or email hello@pipelapse.com

We read every message ourselves.

Thanks. We'll reply within a day. Or write to hello@pipelapse.com.